Better Cosplay Photos: Shoot RAW

By far the most common file format for images is JPEG (.jpg). It’s everywhere — it’s what you upload to photo posting sites, it’s what you use when you want your photo printed, it’s what every camera generates by default, and it’s what every image viewing/editing software can handle. So you may think I’m a little crazy when I tell you that if your camera supports RAW, you shouldn’t use your camera’s JPEG mode.

Jessica as Supergirl. Photo by OscarC Photography.

You may think I’m even more crazy when I tell you all the disadvantages of RAW when shooting cosplay:

  • RAW files are big – sometimes 3 or 4 times as big. That means signficiantly fewer photos will fit on your memory card, fewer photos will fit on your computer’s hard drive, and opening each photo will take longer. If you have a very old computer, you may need to upgrade it before it can handle RAW.
  •  You can’t do much with RAW files directly. You can’t post them to Facebook or other websites, you can’t send them to be printed, and very few programs know how to open them. You will need to convert them into JPEG first, using special RAW processing software that you may or may not already have.
  •  RAW files are specific to your brand and model of camera. Canon RAW and Nikon RAW are completely different, and every model of Canon or Nikon generates a slightly diferent type of file. However, most third-party software that processes RAW can handle most of the variations.

First, though, you may be wondering what RAW is. To explain that, you have to understand what happens when you shoot JPEG. When your camera takes a photo in JPEG mode, it reads the light sensor inside your camera, runs a small program to decide the best way to process the photo, and then writes the results as a JPEG file on your memory card. Because of the way JPEG works, some of the information that was initially read from the light sensor is discarded as unneeded in the process. This makes JPEG like a scrambled egg — you can’t unscramble (unprocess) it, and then rescramble (reprocess) it a different way. You’re stuck with the decisions the in-camera processing program decided to use the moment you took the photo.

Carladawn as Black Canary. Winken Goodfellow as Green Arrow. Photo by OscarC Photography.

When you shoot RAW, the camera reads the light sensor and runs the small internal processing program, same as JPEG, but instead of actually doing the processing, it saves the raw light sensor readings along with what processing it would have done into the RAW file. To extend the analogy above, it saves the unscrambled egg along with its recipe for how to scramble it. When you process the photo, you can use the same recipe (and end up with the same JPEG you would have gotten in JPEG mode), or you can modify/replace it with something else.

Because RAW preserves the most information from the moment you took the photo, it gives you the most room to fix mistakes (yours and the camera’s) when processing your photos. In addition to saving the processing recipe and sensor information seperately (and thereby letting you change the recipe when the camera makes a mistake), it also saves more information about the brightest and darkest areas in your photo. You can use this information when processing your RAW photos to fix under- or over-exposed photos that would have been unfixable had you shot JPEG. You can even use one RAW photo to generate an HDR image. (I’ll discuss HDR more in a future post.)

For example, here’s one shot of bekalou at Fanime 2011. On the left is the way the camera’s built-in processing program would have processed it had I shot JPEG. On the right is the corrected image as processed by using different, better settings.

This would not have been possible had I shot JPEG, because the additonal light sensor information would have been lost in the in-camera processing.

As I mentioned above, RAW photos do require processing and conversion to JPEG before you can post/share/print them. The most popular programs for doing that are Adobe Lightroom and Apple Aperture. Adobe Photoshop and many other higher-end photo processing apps will also handle RAW. If you’re on a limited budget, Canon cameras come with a free RAW app named Digital Photo Professional. (I believe Nikon charges money for their equivalent app, unfortunately.)

All DSLRs and many high-end point-and-shoot cameras will shoot RAW. If you’re using a low-end point-and-shoot or a camera phone, RAW is not an option for you. If you’re unsure, check your camera’s manual.

Shooting RAW does have the downsides I mentioned at the beginning, and processing RAW does take practice. However, in the end, shooting RAW makes producing amazing photos much easier, and therefore, I definitely think it’s worth the effort.

Better Cosplay Photos: Know Your Camera

The #1 myth among many cosplay photographers is that their photos would look better if only they purchased more fancier/more expensive camera gear. The truth is that most photographers are limited by their ability to make the most of their existing camera gear.

So if you are a cosplay photographer interested in improving your photos, the best and easiest way to accomplish this is to learn how to use your camera to its full potential. Yes, that means reading the manual. If the manual is poorly translated or just too boring, see if there is a book published about it; many popular cameras have them. For example, the Canon 60D has titles ranging from “Canon 60D Digital Field Guide” to “Canon 60D for Dummies”.

Winken Goodfellow as Green Arrow from DC Comics. Photo by OscarC Photography.

As you read the manual or reference book, familiarize yourself with all your camera’s various modes, and learn to use them when appropriate.

Some people shoot in “Auto” or “P”  mode all the time; they might be surprised to learn that “Auto” is not “Automatically Awesome” mode, and “P” is not “Professional” mode. In reality, these two modes are the training wheels of digital cameras and are designed to take average looking photos. Generally they’ll rarely take terrible photos, but they’ll also rarely take above-average photos. If you want something other than mediocre results, you will need to learn (and use) your camera’s other modes.

Camera phone users, this also applies to you! Modern camera phones now have a variety of settings and options in the menus; learn what they are and what they do.

I will discuss your camera’s various modes in more detail in a future column.

Bekalou as Zelda from The Legend of Zelda: Skyward Sword. Photo by OscarC Photography.

The other thing to learn about your camera is its strong points and weak points. Every camera, from the simplest camera phone to the most expensive DSLR, has both! Once you discover them, use your camera in a way that maximizes its strong points; avoid using your camera in a way that highlights its weak points.

For example, perhaps you have a camera with a very weak flash. If so, you should try to shoot as much as possible in places where you can turn off the flash; if needed, alter your camera settings so that the flash isn’t needed. (I will discuss how to do that in a future column.)

While it’s true that more expensive cameras have fewer weak points than a cheap point and shoot, even the most expensive pro camera has weak points.

Coffeelunatic as San from Princess Mononoke. Photo by OscarC Photography.

One major weak point of pro cameras is their bulk; I can’t carry a ten pound camera everywhere I go. Also, it is hard to get candids with it.This is one advantage my camera phone has over my expensive DSLR — I can use the camera phone to take spontaneous photos of my kids wherever we go; even if I were to bring my DSLR, my kids would see it, stop whatever they were doing, and pose unnaturally for the camera.

Another weak point of pro cameras is that the photos they take generally require post-processing to make them look their best. Less expensive cameras are more likely to take photos that don’t require any post-processing.

I encourage you to learn to take full advantage of your existing camera’s settings and capabilities. If you do, you will see a big difference in the photos you take.

Competing Against “Free”

When I mention to people I co-own a web & email hosting company, they usually ask how many customers we have. After I tell them, they are often surprised. “Why would someone pay for email?” they ask. Gmail, Yahoo Mail, MSN Mail, and many more offer it for free. Web hosting, too, is free. Want to post photos? Flickr is free. Want to blog? LiveJournal is one of many free options. Facebook and MySpace are free. With all these free options, how do paid hosting companies stay in business?

The answer is simple: Customers are willing to pay for perceived value. If a user accidentally deletes their email from Gmail, will Gmail restore it from backups? If a user is having problems setting up their iPhone to work with Yahoo Mail, can they get tech support from Yahoo?  These are all example of value provided by paid hosting companies; as long as paid hosting companies continue to provide value to the customer that the free sites don’t, they will continue to thrive. Of course, some customers do not assign much or any value to these items; they will stick with the free sites.

A good analogy is in restaurants. Outback charges $15 for a steak; how does Ruth’s Chris stay in business selling $50 steaks? The answer is obvious — Ruth’s Chris’s customers perceive at least $35 of extra value in the better quality of their steaks and better table service.

One of the hot topics in professional wedding photography is “shoot and burn” photographers. In a recent podcast, David Ziser from Digital Pro Talk discussed the challenges shoot and burn photographers pose to traditional wedding photographers. While shoot-and-burn photographers are not free, they typically charge about 80-90% less than a traditional wedding photographer. Of course, they do a lot less than a traditional photographer; unlike a traditional photographer, who would carefully retouch every image in Lightroom or Photoshop, go over proofs, put together a photo album, and order prints, a shoot and burn photographer typically dumps the photos directly from the camera onto a CD or DVD and lets the couple handle everything else. Also, shoot-and-burn photographers can afford to charge much less because they generally are not trying to make a living in photography; as long as they cover the cost of their (relatively minimal) equipment and make a few extra bucks on top of that they are happy. This undercuts professional photographers who often times can barely make a living at their current prices.

In my opinion, a large part of why shoot and burn photographers are doing well is because many traditional photographers do a lousy job of providing perceived value to their customers. Telling potential customers they should pay ten times as much because “I’ll provide you an album and prints” only works if customers value an album and prints. News flash — many don’t. In my experience, the younger generation views photos as something to share online (on sites like Flickr and Facebook); prints are mostly superfluous. Physical albums take up space, and can only be shared in person. Online albums can be viewed by anyone, anytime, from anywhere. You may say that they will regret not making prints in the future; whether that is or is not the case is irrelevant. Until time travel is invented, their future regrets will not affect their buying patterns today.

For a traditional wedding photographer to continue to be successful, I think they need to do several things:

  • They need to understand how the Internet has changed how people view photos. Prints and physical albums are nice, but most people want to share their photos on Facebook and view online albums. Despite the best efforts of Shutterfly and Snapfish, the Internet is not just an easy way to order prints.
  • They need to convey the value they provide in terms of image composition, image quality, retouching, and professionalism. A traditional photographer is not better because of the extra end products they produce, but because they produce better pictures. Remember that some people will never perceive any additional value in high-quality photos; they will always go with shoot and burn photographers (at best). They are not a traditional photographer’s target market.
  • Do what customers value; don’t bother doing what customers don’t value. If a customer only values digital files, sell a package that only provides digital files. If your customer perceives the value you provide in terms of image quality, they will be willing to pay more than they would to a shoot and burn photographer.
  • Accept that the proliferation of digital SLRs has permanently reduced the perceived value of photography. This is the natural progression of technology. Cell phone companies no longer can charge $2/minute for domestic calls, and domain registrars no longer can charge $100/yr per domain. Just because you could make a living as a pro photographer in the past does not mean this will remain a viable full-time occupation in the future. Complaining about technology, commoditization, or competition does not make it go away and just makes the transition harder.
  • When marketing themselves and their services, photographers should remember that positioning is important. Are you McDonald’s, Outback or Ruth’s Chris?

Of course, these tips are not limited to photographers. If you own any business, you should always ask yourself what your company’s value proposition is to your customers, and always make sure you charge customers for perceived value, and only for perceived value.